Your SEO strategy is optimized for a search engine that no longer exists.

The TechCrunch Equity podcast discusses Google's announcement that AI‑generated answers are now front and center in search results, giving brands little insight into how AI describes them to customers. This shift dramatically alters traditional SEO strategies that focused on the ten blue links.

Summary written by Kernelia from the original article by TechCrunch AI. The story and its rights belong to its author.